Hochland Deutschland GmbH and Saputo Dairy UK agree on cooperation
Saputo Dairy UK and Hochland Deutschland GmbH agreed on a long term exclusive partnership in the management of the cheddar brand Cathedral City in Germany and Austria. Hochland will take over responsibility for the Cathedral City brand in the German and Austrian markets, will take charge of expanding the distribution nationally in both countries and will develop the brand further.
In Great Britain, its country of origin, Cathedral City represents the English original and is by far the biggest cheddar brand both in value and in volume. In Germany and Austria the brand has already gained a foothold, and its typical profile is popular among cheese connoisseurs. In Hochland Deutschland GmbH, the British company has a strong partner for the establishment of the brand at its side who has many years of experience and extensive know-how in production, marketing, customer development and distribution in the Yellow line.
Both companies now combine their strengths and will jointly address the existing potential in the cheddar segment in Germany and Austria.
About Saputo Dairy UK
Saputo Dairy UK is a producer of leading British food brands and value-added ingredients. It produces and sells some of the best-loved food brands in the UK, including Cathedral City, Clover, Country Life and Frylight, as well as specialised ingredients for use in infant formula. It is part of Saputo Inc., one of the top ten dairy processors in the world.
About Cathedral City
Valued at approx. €350 million* in retail sales and found in more than half of all household fridges in the UK, Cathedral City is Britain’s favourite cheese. This award-winning cheddar is made from 100% British milk and is counted among some of the best-loved food brands in the UK.
*IRI all outlets+Ocado+Kantar Discounters 52 w/e 12th June 2021
Here you will find the press release for download.