Hochland Data Protection

Hochland SE takes the protection of your private data seriously and we want you to feel safe and comfortable when visiting our Internet pages. Protecting your privacy when processing personal information is an important concern for us, and we take this into account in our business processes. We process personal data collected when visiting our websites in accordance with the legal provisions applicable to the countries in which the respective websites are managed. Apart from that our data protection policy is based on the code of conduct that applies to Hochland.  Hochland websites may contain links to websites of other providers to which this privacy policy does not extend. Hochland accepts no responsibility for the privacy policies or the content of these other websites. Hochland respects your privacy and privacy.

Data collected by us

If you visit and / or use our channels, we may collect your personal data. These data are data that identify a person or relate to an identifiable person. These data include:

  • Title, name, address, e-mail address, telephone number
  • Name of your Internet service provider
  • Website from which you visit us
  • Website you visit with us
  • Date and duration of the visit to our website
  • IP address and thus the geographical location
  • Unique IDs such as a cookie placed on your computer, mobile device or device IDs
  • etc.

Collection and processing of personal data

We collect data that comes from different sources and can generally be divided into two areas:

  • Direct interactions: Use of our websites through e.g. registrations, forms, inquiries, applications, etc.

    If you send us information, inquiries or similar via these direct contact options, we will save your details including your contact details for the respective processing and in case of follow-up questions. For details, please refer to the section "Use and disclosure". We do not share this information without your consent, or only with those order processors whose reliability we believe in and who we have committed to comply with our privacy policy.
  • Automated interactions: Use of technologies such as e.g. electronic communication protocols, etracker, cookies+


Electronic communication protocols: When you visit our website, we store by default the name of your Internet service provider, the website from which you visit us, the websites you visit with us as well as the date and duration of the visit.

Cookies: Cookies are text files that are stored on the user's computer when visiting a website. This website uses cookies to make the offer more user-friendly, effective and secure. For example, these files may allow you to see information on the page that is specifically tailored to your interests. The exclusive purpose is thus to tailor our offerings to your needs as customer and to make surfing with us as comfortable as possible and to facilitate navigation.  

Most of the cookies we use are so-called "session cookies", which are automatically deleted after you visit our site. Other cookies allow us to recognize your browser on your next visit. They remain stored on your device until you delete them.

Through settings on your browser you can provide information about cookies set, allow cookies only in individual cases, exclude them for certain cases or generally and / or enable the automatic deletion of cookies when closing the browser.  Please note that disabling cookies may limit the functionality of this website.

etracker: On our website we use the services of etracker GmbH, Hamburg, Germany (www.etracker.com) to analyse usage data. Here, cookies are used which enable the statistical analysis of the use of this website by its visitors as well as the display of usage-relevant content or advertising. Cookies are small text files that are stored by the Internet browser on the user's device. etracker cookies do not contain any information that could identify a user. The data generated with etracker is processed and stored by etracker solely in Germany by commission of the provider of this website and is thus subject to strict German and European data protection laws and standards.In this regard, etracker was checked, certified and awarded with the ePrivacyseal data protection seal of approval. The data is processed on the legal basis of Art. 6 Section 1 lit f (legitimate interest) of the EU General Data Protection Regulation (GDPR).Our legitimate interest is the optimization of our online offer and our website. As the privacy of our visitors is very important to us, etracker anonymizes the IP address as early as possible and converts login or device IDs into a unique key with which, however,no connection to any specific person can be made with. etracker does not use it for any other purpose, combine it with other data or pass it on to third parties. You can object to the outlined data processing at any time provided it is related to your person. Your objection has no detrimental consequences for you. I object to the processing of my personal data with etracker on this website. Further information on data protection with etracker can be found here.

Google Search Console: For the purpose of continuously improving the Google rankings of our websites, we use Google Search Console, a web analysis service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Search Console allows us to conduct search analysis that tells us how often our site appears in Google search results. This way we can monitor and manage our sites in the search index. Within the scope of using Google Search Console, no personal user or tracking data is processed or transmitted to Google.

Google reCAPTCHA: In our contact forms we use Google reCAPTCHA to check and avoid interactions on our websites through automated access, for example through so-called bots. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereafter referred to as “Google”.

Certified under the EU-US Privacy Shield https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active Google guarantees that EU data protection standards will be respected even when processing data in the US.

Through this service Google can determine from which website a request is sent and from which IP address you use the so-called reCAPTCHA input box. In addition to your IP address additional information may be collected by Google, which is necessary for the offer and guarantee of this service.

The legal basis is Art. 6 Paragraph 1 lit. f GDPR. Our legitimate interest lies in the security of our website and in the defense against unwanted, automated access in the form of spam or the like. Under https://policies.google.com/privacy Google provides more information about the general usage of your user information.


Use and disclosure of personal data and purpose limitation

Hochland SE will only use and share the personal information you collect if you give it to us solely for the purpose for which you shared it. Reasons for the processing are for example:

Responding to inquiries: Your personal information will be used to respond to your requests. These data are stored with your consent (Article 6 Paragraph 1 lit. a GDPR/General Data Protection Regulation) in order to – depending on the nature of your request – inform you, evaluate and improve our products and/or to provide you with the best possible service. Optionally, in addition to answering the request, there are statutory retention periods for your contact information, e.g. if you receive a shipment from us.
You have the right to revoke your data protection consent declaration at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

Registration in portals: When you register in our supplier portal, business partner or other portal, your personal information will be used to contact you or your company in case of interest. These data are stored with your consent (Art. 6, Paragraph 1 lit. a GDPR) and will be used if necessary to carry out a contractual relationship with you or your company (Art. 6, Paragraph 1 lit. b GDPR). Erasure of your personal data will occur as soon as the intended purpose ceases to exist, you object to the storage or we are called a new contact person for the business relationship. You have the right to revoke your consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

Job applications: Your personal data will be used to process your application through the relevant bodies in the Hochland Group (Article 26 Para. 1 BDSG/German Federal Data Protection Law-new). Provided you agree to a forwarding (for example, to consider your application also in other Hochland companies), a transmission takes place. Your data will be stored for a period of 6 months after filling the respective vacancy and then deleted, unless you expressly consent to re-use.

Use of the services of third parties: If we use the services of third parties to provide the services for you, this is done exclusively after checking these service providers and signing the corresponding processing agreements. The third parties are thus committed to the privacy principles. This concerns the following categories of recipients: group companies of the Hochland Group, external IT service providers (website management) and marketing agencies (lottery management).

The collection or transfer of personal data to state institutions and authorities is only possible within the framework of mandatory national legislation. Our employees, agencies and dealers are required to observe secrecy and to comply with our code of conduct.

Right to information, rectification and cancellation

At any time you have the right to free information about your stored personal data, their origin and recipients and the purpose of the processing. If, despite our efforts to ensure data correctness and up-to-dateness, incorrect information is stored, we will at your request correct it, restrict it in processing or delete it, if there are no legal requirements to the contrary. Please direct your request in this regard to our data protection officer.


Hochland SE uses technical and organizational security measures to protect your data from accidental or intentional manipulation, loss, destruction, disclosure, alteration or access by unauthorized persons. Our security measures are continuously improved in line with technological developments.

In the event that an unauthorized person has proven or suspected access to your personal information and notification is required by applicable law, Hochland will notify you. Hochland and / or the law enforcement agencies will use reasonable efforts to determine the extent of the violation and to investigate and restore the integrity of the data system.


If you have complaints about our compliance with this policy, you should first contact us. We will investigate and seek to resolve any complaints or disputes regarding the use and disclosure of personal information in accordance with this privacy policy. In addition you are of course free to contact a supervisory authority in your country of residence or at your workplace or the supervisory authority responsible for us (Bavarian State Office for Data Protection Supervision).

Privacy of children

Please ensure that children do not submit any personal information to us without the consent of their guardians. We recommend that all parents inform their children about the safe and responsible use of personal data on the Internet. If Hochland discovers that personal information from children has been unknowingly collected, it will be immediately removed from the records as far as reasonably practicable.


If you have any questions, please contact our data protection officer:

Hochland SE 
Data Protection Officer 
Kemptener Str. 17
88178 Heimenkirch


0 resultsresult for "":
Load more